proximity  lorem impsum

The purpose of the principle of proximity is to organize information in a way that enables viewers to quickly and easily comprehend. When information is organized, people are more likely to read it and respond. People are also more likely to remember information that is organized.

alignment

You've seen website page layouts where the text and graphics are placed wherever there happens to be space. The effect is messy, with no impact. Nothing should be placed on a page arbitrarily. The purpose of alignment is to unify the website page. Imagine a well-organized kitchen. All the pots and pans are stored in the organizer, the fruit is nicely displayed in a basket on the counter, the spices are all on the rack - everything is in its place. A page layout needs the same thing.

repetition

Good design repeats some aspect of the website design throughout the site. It's this repetition that makes all the pages in a site look like they belong together. Color scheme, graphic elements, typefaces - all of these elements should be repeated - used consistently - throughout. The purpose of repetition is to create consistency and to add visual interest. Repetition creates a professional, polished look that the eye is drawn to. When a website design uses repetition and is consistent, it is more likely to be viewed and read.

contrast

The principle of contrast states that if two items are not the same, then they should be different - very different. Contrast creates an organizational hierarchy of the information and graphics on a webpage. When using contrast, you can't be a wimp! The contrast must be strong to be effective. The purpose of contrast is two-fold: to create interest on the page, and to organize information. A page that is interesting to look at is more likely to be read. And contrasting elements will help a reader understand the way the information is organized.

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